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If there are niches in which SMEs are like fish in the water, it is those markets related to services.
Article
This interactive seminar offers advice for businesses that have the intention of commercializing a product or service and would like to gain further insight into potential mark...
Article
This seminar offers advice on developing a business plan that provides credibility to your business.
Article
The world we live in today is governed by speed and immediacy. The Internet plays a central role in this new era where time is money. Because of this, it is recommended that ev...
Article
Brands are designed to distinguish goods or services and grant exclusive rights to their use.
Article
Selling in external markets represents a huge challenge for many SMEs not only due to the demand for high quality products but also because they typically cannot keep up with t...
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Exporting SMEs in Latin America and the Caribbean are faced with increasing international competition. One of the most effective ways for improving the competitiveness of these...
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When negotiating, previous planning is essential for ensuring a successful transaction. This not only means gathering all the information there is to know about the matter but ...
Article
Selling products and services used to be simpler in the past: it mostly consisted of mastering the features of it and possessing decent persuasion skills. In today’s highly c...
Article
Obtaining quality certification is one of the best ways to generate credibility and to successfully enter the global market.
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