A pseudo-grain flourishing in the Andes, like quinoa, a versatile seed such as chia, and stevia, a natural sweetener that is shaking markets, today share a common space in kitchens and diets of thousands of people.
Its properties attract very diverse consumers, such as diabetics, vegetarians and those on a diet. Latin American producers can take advantage of this boom, which is also a very profitable investment.
Stevia, a plant native to South America, is the world’s most fashionable sweetener. The reasons for its success? It has no calories, is suitable for diabetics and is of natural origin.
The Latin American and Caribbean region produces a vast variety of global high-value crops, from traditional staples such as cacao, coffee and sugar, to organic fruit, quinoa, amaranth and acai. However, the lack of information and support mechanisms hinder producers from accessing the high-value agro-food chains.
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