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Here you will find all the information you need to learn how to do business internationally.

Guidelines and Tips

Learn the key information your company needs to grow in new markets, with the regulations, standards and steps to achieve your goals

The 4 “Ps” for positioning a product abroad

According to the Inter-American Investment Corporation (IIC), businessmen and women should take into account the four “Ps” to position a product in the market: product, price, place and promotion.

Guidelines for determining a company’s financial health

Financial ratios are a useful and convenient tool for measuring a company’s performance and its financial position. Most ratios can be computed from information taken from the organization’s financial statements.

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Trends and Opportunities

Check out the latest developments in your industry, to discover opportunities and benefits for your company

E-health, an opportunity for medical professionals

Health professionals can extend their influence beyond their country’s borders. There is currently a strong demand for online health services from which these providers can benefit. Certification and safety are among the pending challenges.

Opportunities in legal process outsourcing

The costs of hiring legal services in the United States are very high. To minimize them, companies and law firms in the country are looking into outsourcing. Benefits include speed, flexibility and expertise in particular fields.

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Success Stories

Learn the stories of entrepreneurs from Latin America and the Caribbean who have found opportunities in new markets

Outsourcing in Colombia: from goods to services

Colombia was the so-called “blue collar” industrial outsourcing leader. Although it lost that position due to the expansion of the Asian economies, the country has consolidated itself as a “white collar” outsourcing hub, in other words, in processes and services.  

Outsourcing in Colombia: from goods to services

Colombia was the so-called “blue collar” industrial outsourcing leader. Although it lost that position due to the expansion of the Asian economies, the country has consolidated itself as a “white collar” outsourcing hub, in other words, in processes and services.  

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