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Learn

Here you will find all the information you need to learn how to do business internationally.

Guidelines and Tips

Learn the key information your company needs to grow in new markets, with the regulations, standards and steps to achieve your goals

The 4 “Ps” for positioning a product abroad

According to the Inter-American Investment Corporation (IIC), businessmen and women should take into account the four “Ps” to position a product in the market: product, price, place and promotion.

New travel trends and opportunities for women entrepreneurs through Airbnb Experiences

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Trends and Opportunities

Check out the latest developments in your industry, to discover opportunities and benefits for your company

Organic food sector: Using ethical arguments for product differentiation

Studies show there is an increasing global demand for organic imports in developed countries and that ethical arguments may be the best way to distinguish products in this expanding marketplace.

Outsourcing, a way to gain productivity

We increasingly hear from the business world concepts such as “business process outsourcing", "offshore outsourcing" or "BSO." What do these terms mean? Why should a businessman take heed? 

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Success Stories

Learn the stories of entrepreneurs from Latin America and the Caribbean who have found opportunities in new markets

Learn about success stories in ConnectAmericas

We present the companies that closed deals thanks to contacts made on the platform and in the communities.

Outsourcing in Colombia: from goods to services

Colombia was the so-called “blue collar” industrial outsourcing leader. Although it lost that position due to the expansion of the Asian economies, the country has consolidated itself as a “white collar” outsourcing hub, in other words, in processes and services.  

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