Connect Learn Finance

Redirect notice

You are being redirected to the platform Enko where you can access 100% free resources to boost your business. This is a collaboration between Visa and Connectamericas for Women.


Uruguayan guitars chosen by experts in the USA

Sponsored by Uruguay XXI, Loog Guitars, the three string guitars for children created by Uruguayan Rafael Atijas, participated at the New York Toy Fair 2013 and at the Annual Musical Instruments Fair (NAMM Show) in California, United States.

Share this article

Published by URUGUAY XXI

Main Image

It was the first time that a Uruguayan company participated in NAMM with its own stand, a fair where the greatest musical companies in the world like Fender, Gibson and Yamaha showcase their products. In addition to the business opportunities generated, Loog Guitars received important recognition from music masters in the United States and was awarded best musical tool for elementary students.

Loog Guitar was invented by Rafael Atijas with the support of a group of industrial designers including Lucía Guidali, Agustín Menini and Carlo Nicola. The project obtained an innovator fund, expanded through a popular kickstarter platform and today produces 2,000 guitars a year for the entire world.

Share this article


{{'LOADING_COMMENTS' | translate}}...
{{'NO_COMMENTS_YET' | translate}}
{{'TO_POST_A_COMMENT' | translate}}

Other users also viewed


Sign In to ConnectAmericas

By creating an account with ConnectAmericas you are accepting
the Privacy Policy and the Terms and Conditions

Enter the e-mail you used when you registered for ConnectAmericas to create a new password