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The European experience proves that companies that had developed their internationalization strategies prior to the fall of domestic demand were able to survive, and many others would have been saved from shutting down had they adopted these strategies when their economic cycle was favorable.

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Among the many existing alternatives for promoting business internationalization, a practical solution aimed towards small enterprises can reap great results through low economic investment.

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The Harmonized System product nomenclature is an international catalog that assigns a six-digit code to each commodity group. Countries have the authority of adding more digits to specify the product even further.

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Latin America, long an importer of franchises, is now exporting them too. Successful brands are spreading their footprint as franchises transcend national frontiers.

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