Marco Cappellini

In late 90's I have been technical director of HYPERMUSEUM Project for CIVITA Consortium. In 1999 I have co-founded Centrica (www.centrica.it), a company where I cover the CEO position. We are active in the areas of digital imaging and interactive signage, has developed important products and solutions, from Internet image server XLimage® to Uffizi Touch®, brought at EXPO Shanghai also with the digital exhibition Uffizi Virtuale. In 2010 I have co-founded the startup ViDiTrust (www.viditrust.eu) devoted to anticounterfeiting&security where I cover President position. ViDiTrust has designed and patented a revolutionary solution called ViSeQR® for anticounterfeiting, tracking, and geomarketing. In 2015 I have co-founded VirtuItaly, a startup spinoff of Centrica, focused in the production of immersive&interactive digital exhibitions, where I cover CEO position. “Uffizi Virtual Experience”, the first digital exhibition, has been launched in Milan, at Fabbrica del Vapore, in January 2016 and has been extended in “Renaissance Experience: Florence and Uffizi” brought in in Leipzig (Germany) and in Shenzhen (China). Inside the exhibitions we use ArtCentrica EdTech solution (http://www.artcentrica.com), designed by Centrica, which has recently been awarded by National Geographic in GESAwards That's Geography special track. Born in Florence, electronic engineer, CEO&co-founder of Centrica (high-res digitisation&enabling technologies), co-founder and President of ViDiTrust (anticounterfeiting&security), CEO&co-founder of VirtuItaly (immersive&interactive exhibitions).