CKT GLOBAL
Colômbia
20 funcionários
Fundado em 2009
Descrição da empresa
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Brief Introduction “Cover my back and I will do the same”. Chinese society is driven by its own particularities. Example of these particularities is the Guanxi (关系) concept. Guaxi (关系) is the basic dynamic element that influence Chinese society, including all personalized business environments. Hence, understanding the concept and the consequences therein derived are essential to understand the dynamics underlying Chinese society. Our interdisciplinary formation and knowledge of the Chinese culture, market and society, allow us to deeply understand its own particularities in ways yet unknown by Latin American businessmen. Characteristics that are known to be essential for trading any economic based relations. Our true understanding of Guanxi helps us build long lasting relations between our clients and Chinese businessmen based on cooperation, support and mutual benefit. Thanks to our multidisciplinary team and their understanding of Chinese culture, we can offer wide range of services aimed at solving the difficulties that businessmen around the world face when dealing with their Chinese counterparts. Years of experience related to international business has lead us to realized the growing interest of Latin America’s entrepreneurs to benefit from the expanding Chinese market. Some of these entrepreneurs own products or services that if adequately tailored to Chinese society and needs, could have great impact. Nonetheless, most of these entrepeneurs lack experience in dealing, trading with Chinese counterparts. Furthermore, some of these entrepreneurs have absolutely no knowledge of China, expect that it has become an outstanding world player. How can we help? The dynamism of Chinese economy, industry and society, has make it become a worldwide reference of innovation, development, sustainability and growth. Likewise, thanks to globalization Latin American entrepreneurs and companies may benefit from Chinese dynamism by transferring all its competitive advantages to their own economic activity. We believe that Latin America’s leading companies have strategic and cognitive tools to face all challenges derived from planning a market entry strategy to impact Chinese market. Aware of the challenges that derived from entering into such an ambitious project, and knowing all cultural, language and market barriers, we have designed CATALYT Entry®. During this process, a strategy aimed at reducing and mitigate all risks related to cultural differences, language barriers, misunderstanding of Chinese society dynamics etc. The process is made up of four stages which purpose is to provide the LatinAmerican company sufficient knowledge, strategy and action tools on which to have a positive market entry strategy in China. The final result is cognitive and action scheme that includes cultural differences, language barriers, legal boundaries, overall granting the beneficiary an action plan on how to impact the Chinese market. Stages: 1. Know yourself, know your enemy. 1000 battles, 1000 victories. Latin American companies have managed to collect a valuable know how on their domestic markets. This means their have achieved efficiency in their own productive, administrative and managing processes. However, not everything they know can be directly applied in the Chinese market. Customized and tailored made adjustments to their knowledge must be made, prior entering Chinese market. 2. Talking does not do all rice cooking. Once priority areas have been identified, strategy planning on the most efficient implementation vehicles is designed. 3. If you are standing far from your enemy, let him think you are close Chinese market entry strategy may be based on different models depending on the outcome of the aforementioned steps. The vehicle to be used by the company will depend on the results from stage 1 and 2 above. 4. Generals plan and become victories before the battle commences. CATALYST-Entry ® is made up of 4 stages planned to provide companies a knowledge of their capacity to enter the Chinese market. CATALYST-Entry helps you: • Identify which part of your chain value can benefit from the dynamism of the Chinese economy. • Identify competitive advantages of your company, whilst designing your export plan. • Identify the market when your company’s chances of success are higher. • Plan a Chinese market entry strategy. • Increase your knowledge of the Chinese market, and Chinese consumer preferences.
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Informações comerciais
Principais clientes:
Kemtek SAS, Metales Estructurales SAS, M.E. Group, M.E. Investments
Afiliações:
Bogota Chamber of Commerce, Colombian – Chinese Investment & Commerce Chamber
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