
IMA NATURAL
Company description
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The company's value proposition focuses on offering safe, innovative, and natural dietary supplements and cosmetics that contribute to people's health and well-being in a sustainable environment.As a company led and staffed predominantly by women and diverse individuals, the company plans its growth with gender-inclusive criteria.This commitment to sustainability is reflected in various decisions. First, in the choice of packaging: Biodegradable packaging is prioritized for dietary supplements and glass for cosmetics.Second, the strategic choice of adaptogenic mushroom cultivation has a positive environmental impact. Its processes are designed within the framework of a circular economy, as waste from the production of moringa and/or other regional agricultural crops is used as a growing medium. During 2025, work will begin to obtain the following certifications: Organic, ISO 14064/14067 Carbon Footprint, B Corporation, and V Seal.Its focus on innovation, quality, inclusiveness, and environmental sustainability positions it as a leading triple-impact company in the natural products sector in Argentina.Actualmente cuenta con 15 personas activas trabajando en la empresa de alta especialización académica, distribuidas entre las áreas de investigación y desarrollo, marketing, producción, administración y comercialización.222 / 5.000The company currently has 15 highly specialized academic staff members, distributed across the areas of research and development, marketing, production, administration, and sales.Building and cultivation area: IMA NATURAL uses a building provided free of charge by its members. It consists of a 52 m² laboratory. The manufacturing establishment number is RNE 21-115547 and is owned by IMA NATURAL SAS. CUIT 30717210022.The cultivation area covers 225 m². Currently, half of it is under a greenhouse for moringa cultivation, and a second greenhouse for adaptogenic mushroom cultivation will soon be fully completed.Quarterly health control audits are conducted by ASSAL Santa Fe. The company has a Good Manufacturing Practices manual. Currently, a work plan has been launched with the National Technological University of Santa Fe to certify the company to ISO 9001:2015 standards.Products:(1) KAWSAI DEHYDRATED MORINGA LEAVES2) KAWSAI MICRONIZED SOLUBLE POWDER f.(3) KAWSAI MORINGA CAPSULES WITH VITAMIN A(4) KAWSAI DEHYDRATED BLUEBERRY(5) KAWSAI DEHYDRATED STRAWBERRY(6) KAWSAI DEHYDRATED MANGO(7) KAWSAI DEHYDRATED BEETROOT cardiovascular.(8) DEHYDRATED LION'S MANE MUSHROOM9) CAFENERGY It is a mixture of powders that, when hydrated with water, creates a functional energizing drink. Energizing coffee that includes instant coffee, moringa oleifera, hydrolyzed collagen, ginkgo biloba, ginseng, lion's mane mushroom, shiitake mushroom, reishi mushroom, and yerba mate extract. Designed for the global market in small 5g packages.10) KAWSAI GREEN WELLNESS11) KAWSAI RED WELLNESSNATURAL COSMETICSKAWSAI LINE: IMA NATURAL ventures into fungal cosmetics(1) Our KAWSAI MORINGA SERUM WITH TREMELLA AND HYALURONIC ACID(2) KAWSAI MORINGA, TREMELLA, JOJOBA, OLIVE, AND HYALURONIC ACID MOISTURIZERWhat is our competitive advantage?We offer products with quality controls and scientific backing, providing security to our customers. We are currently developing an implementation plan with the National Technological University of Santa Fe to certify ISO 9001:2015 standards.Our products are innovative: The cosmetics not only use moringa but also adaptogenic mushrooms, such as tremella, placing the products in the "fungal cosmetics" segment, a market trend.The Bienestar Rojo and Bienestar Verde formulas are innovative due to their design and the incorporation of indigenous Latin American ingredients, as they were designed for the global market.What pain does it solve?Living longer and betterThe need for vitality demanded of those in an active working life is growing, as is the need to extend it in a population whose global lifespan is increasing alongside the advancement of wellness technology.Also, the need to feel good about oneself in terms of aspects related to health and personal image, which also allows us to feel good about our community. The need to consume safe products under the parameters of environmental care and socially responsible practices.How big is this problem?According to Statista, the market size of the wellness industry worldwide, which encompasses segments ranging from mental and occupational health to nutrition and personal care, has grown by leaps and bounds since 2021, to the point that its estimated market value for 2023 was over US$6 billion. But not only that, by 2027, it is expected to register a compound annual growth rate of 8.6%.Specifically, the global market for Moringa oleifera products reached $7 billion in 2022. Furthermore, in the Global Health Survey.
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