This interactive seminar offers advice for businesses that have the intention of commercializing a product or service and would like to gain further insight into potential markets.
This seminar offers advice on developing a business plan that provides credibility to your business.
The world we live in today is governed by speed and immediacy. The Internet plays a central role in this new era where time is money. Because of this, it is recommended that every company be familiar with the web, as it may just be what allows the business to stay afloat in an increasingly competitive marketplace.
Brands are designed to distinguish goods or services and grant exclusive rights to their use.
Selling products and services used to be simpler in the past: it mostly consisted of mastering the features of it and possessing decent persuasion skills. In today’s highly competitive world, every customer is unique, and to be successful, companies must learn about their clients’ individual needs, expectations and habits.
This online workshop provides a guide on the four most relevant financial ratios for small and medium enterprises (SMEs).
Service providers usually aim their business strategies towards large companies. However, they often forget that SMEs offer great potential for generating new sales.
In order to achieve a financial strategy that meets the management objectives it is essential to have reliable data. The financial manager of the company is responsible for supervising the compilation and preparation of the reports containing this valuable information.
The objective of financial management is the maximization of shareholders’ wealth. To satisfy this objective a company requires a long term course of action. The Inter-American Investment Corporation (IIC) reveals the importance of implementing an adequate financial management strategy for meeting this objective.
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