Latin American economies are mostly comprised by SMEs (small and medium enterprises.) In Argentina, for example, they represent 80% of the productive base. Many of them seek to innovate and modernize in order to improve their competitiveness and adopt new technologies to increase their efficiency and operational productivity.
However, SMEs’ diverse customer base requires a different experience to that of large companies. Service providers capable of satisfying the demands of this segment have the opportunity to enter a very lucrative market.