For small and medium-sized agri-food producers, marketing their products in global value chains can be a challenge. This is because international systems demand compliance with high quality standards, being able to continually adapt to market conditions and having differentiated products with a high added value that makes them competitive.
Its properties attract very diverse consumers, such as diabetics, vegetarians and those on a diet. Latin American producers can take advantage of this boom, which is also a very profitable investment.
Stevia, a plant native to South America, is the world’s most fashionable sweetener. The reasons for its success? It has no calories, is suitable for diabetics and is of natural origin.
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