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China: closer than you think

China's strategic importance as a partner for SMEs in Latin America and the Caribbean in trade and investment is unquestionable. Therefore, considering the XIII China-LAC Business Summit, held December 9-11, 2019 in Panama City, we want to share a collection of webinars and articles that will help you not only better understand this market but also identify new business opportunities with this Asian giant.

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Let's start by answering why China. In this video "How will new China impact your life?" we tell you through the work experience of a Latin-American businessman, the importance that China has and will have in the future of each of us and our companies.

At this point you may be a little more convinced to approach the Chinese market, however, it is essential to first know these 4 sources to identify business opportunities in ChinaChina Daily, the most important international newspaper about China in the world; SupChina, a portal that offers daily news about China in your inbox; Siente China, a learning website that has videos and articles that will help you understand how Chinese consumers think; and finally SCMP, Asia's most important English media.

However, how can you know if your product has potential in this market? How can you get customers? Before you go to China, you must do a thorough market research, in this webinar we share a step by step, helping you find from tariff and non-tariff barriers to identifying an entry and logistics strategy. Then you can go to this article and find out which Chinese importers you should have on your list.

After you have done your market research and identified your company's potential in China, the next step is to learn about strategic communication and the points to consider in business (such as Guanxi, government role, etiquette, and protocol, among others), by considering the importance of understanding cultural differences, they will not become a barrier in their internationalization process.

With all the knowledge you have picked up so far, you may wonder what the role of e-commerce platforms is and how to use them, because the rumor is true: the fastest gateway to sell in China is Cross-Border E-Commerce. In this article, we explain this statement and talk about the new e-commerce law in China, which allowed 1,300 tariff classifications to access the market with preferential rates. After that, click on this webinar to learn how to use Chinese e-commerce platforms such as WeChat, Taobao, and JD-TMall.

Finally, with all this understanding, we can say that you are one step closer to reaching China. Do not forget how important it is to talk with other entrepreneurs and know their testimonies (here we share an example), this will serve as a guide for your actions and you can also avoid many mistakes already made by them. Lastly, we invite you to answer these 5 questions to see if you are prepared to succeed in China.

Let's go!


The XIII China-LAC Business Summit, the main business meeting between China, Latin America and the Caribbean, was held this year in Panama City from December 9-11. The China-LAC summit is organized by the Chinese Council for the Promotion of International Trade, the Inter-American Development Bank, the Ministry of Commerce and Industry of Panama, the Tourism Authority of Panama, the Chamber of Commerce, Industries and Agriculture of Panama. Participate with your company in this new era of comprehensive cooperation, trade, and mutual benefit.



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