In today’s session of SMExport Week, we unlocked the power of ITC’s Standards Map to navigate sustainability certifications and voluntary standards in global trade, helping you assess compliance requirements and leverage sustainability as a competitive advantage. We also explored ITC’s free digital tools, including Trade Map, Market Access Map, Export Potential Map, and Global Trade Helpdesk, to gain critical market intelligence, from the latest trade data to regulatory insights and export projections up to 2029. By the end of the session, you’ll be equipped to make data-driven decisions to expand your global reach.