Marcelo Ruiz

Education Strategic Services Marketing Management – University of Michigan Top Management Executive Program – University of Los Andes Strategic Marketing Management – UCLA, University of California. Bachelor in Business Administration – University of Lon Andes Prior work experience ICT Global Consulting Director , Latam Director and Country Manager Colombia, Frost & Sullivan Sales & Marketing Manager for ZTE Corporation Marketing Manager ( Former Impsat – Global Crossing) Level 3 Marketing Director Internet Solutions – Ericsson Industries Telecom, media, technology, e-commerce and Internet., strategy consulting, channels. Competencies Marketing & sales| M&A advisory | best practices | competitive analysis market screening| retail & channel development | market research| forecasting modeling | market intelligence | value chain | ICT Trends Expertise Growth Strategies and Innovation in IT and Telecom sector Third-party business plan verification Business development, growth strategies and market insights Team and overall project leadership of multi-country and global efforts New market exploration, new technologies and launch new products Relevant Projects Strategic Assessment for SMB market in Latina America focused in telecom and IT services as well enterprise communications M&A due diligences resulting in the acquisition of Software and IT Services companies in Latin America. Best Practices in Contact Center Outsourcing Services in Latin America to strength competitive position in Colombia. LTE (4G) auction/deployment strategic assessment in Latin America Experienced working for: Telecom operators in Latin America and USA, both retail and wholesale. IT vendors and IT services providers, Software Companies Internet, ecommerce and mobile devices industry players Investment Banks, ICT Regional Associations/Chambers