Marcela Jofre

Married, 4 children, primary and secondary studies in French Alliance College, University College of Agriculture at University of Chile, specialist in fruit and Diploma in Foreign Trade. Course Directory Women Universidad Adolfo Ibañez. Participate in Race Course + 1000, Universidad Adolfo Ibañez, strengthening their skills in administration and SME Strategies. Intensive Family Business Management, ESE, University of Los Andes.

WORK EXPERIENCE

ROBSON Berries: Major Shareholder and CEO (1997 to date)
Founded the company in 1997 Responsible for the administration of the San Florencio Farm, develops projects planting blueberries, strawberries and physalis; nursery including in vitro propagation; processes of industrialization and berries. Develops innovative products, taking charge of their production and marketing.

Formulates and implements the strategic plan of the company. With deep technology and market research, develops products and services of excellence and cutting edge, highly innovative ventures that have aroused great interest among potential customers.

Her main achievement is the internationalization of the company making export of own production and third. Maintains commercial relations with the United States, Latin America, Europe, Asia and Oceania, in various stages of progress.

Develop a working style that has often been classified as a benchmark for the food industry, both in Chile and in international markets. A permanent monitoring of market trends has enabled him to detect the space to develop an approach with innovative ideas and attractive and make appropriate proposals.

Pioneering projects of innovative developments, patents and increased value using cutting edge design and marketing; among them:
• EassyFrut®, dried fruit processed products, highly innovative, high value-added and significant commercial impact on the international market.
• Product line gourmet fresh fruit causing great interest in target markets, project precedent of great innovation for the food industry.
• Products for hobby market, given higher value added export of plants.

Develop nurseries blueberries and strawberry plants for export to Europe and other markets.
Generates business relationships that enable it to provide technical advisory services in other economies that are starting in blueberry cultivation (China, Peru).
Gets licenses three varieties of strawberries Genetic Programs, American and Australian Improvements.

In order to carry out these projects has developed relationships with institutions such as PROCHILE, CORFO INNOVA, EUROCHILE, FIA, INDAP, SAG, etc. knowing and using the building tools.

Today ROBSONBerries presents an attractive project that follows the main consumer trends in international markets.

Develop projects that are sources of work throughout the year, purpose arises to reduce the problem of seasonality in employment among workers.
He is working a program of production linkages which seeks sustainable development of enterprises of small producers. Also participates as a source of labor Labour Reinsertion Program Center in Concepción Penitencial



Decorations Dominga (1992-1997):
Establishes and manages Dominga decoration company in Concepción, taking charge of the production, supply, marketing and consulting, he combined activity with the care of their children.


Ministry of Mideplan (1987-1991):
Sectoralist of SERPLAC, Region VIII, in charge of agriculture, forestry, tourism and domestic goods, which coordinate with regional ministries presenting projects to the regional funds productive sectors. Supports the Regional Secretary of Planning and Coordination for Regional Governor Mr. advice on related matters.



OTHER ACTIVITIES

- Member of the Committee of Berries (ASOEX) and Blueberry Committee (Fedefruta).
- Founding member and President of Corporation for Innovative Entrepreneurs in the Bio Bio Region (M + I)
- Founding Partner and Vice President of ASECH Biobío (Chile Entrepreneurs Association)

- Trade Missions
Participation in numerous trade missions, canvassing and market penetration. These missions provide for participation in trade fairs where he meets the European (Netherlands, Germany, chain stores, wholesale markets, supermarkets, specialty stores, distribution centers, ports, airports and potential customers in the North American markets (USA, Canada, Mexico) Belgium, France, UK, Italy, Spain, Switzerland, Hungary), Asia (Japan, China, Hong Kong, Korea, Vietnam, Thailand, Singapore, Taiwan).

- Technological missions and international symposia
She has participated in technology missions and symposia for the latest technologies related to plant propagation, production, harvesting and packing berries, visiting research stations, technology fairs, biotechnology centers, nurseries, private fields of production, storage, packing fruit plants, drying centers, fairs and specialty stores in North America, Europe, Asia, Oceania and South America. Among the visited fairs IPM (Essen, Germany), Sifel (Bordeaux, France), PMA (Anaheim and San Diego, USA), Fancy Food (San Francisco and New York, USA), Foodex (Hong Kong), Canton (mentioned Guandong, China), FHT 2008 - Food & Hotel Thailand 2008 (Bangkok, Thailand), Sial (Paris, France). Among the symposia has attended the Fourth International Strawberry Symposium (ISHS), Australia and the International Symposium on Biotechnology in Havana (Cuba).
 
- International seminars, courses and workshops in Chile
He has participated in many international seminars, courses and national workshops throughout Chile, which has allowed him to deepen knowledge and update information, mainly for all areas of crops ROBSONBerries.

- Summit of Women Leaders
Participate in APEC Women Leaders in Arequipa, Peru (2008) and Singapore (2009) and Women's Business Summit in Hanoi, Vietnam (2008), invited by the Minister of Sernam.



RECOGNITION AND AWARDS

• exposing ENAGRO 2007 as part of the 4 success stories of the year
• December 2007 is chosen and awarded by El Mercurio and Women Entrepreneurs, as one of the 100 women leaders in the country for 2007.