Asma Alaoui

Asma founded Africa Key Partners in 2016 and brings 10 years of diversified marketing experience to the firm. Asma has held executive positions at Audi, Porsche, Volkswagen, Renault, General Motors (CFAO) in Africa. She is an award-winning entrepreneur, marketer and business matchmaker with deep african expertise. Among Africa Key Partners [AKP] clients, large multinationals such as General Electric, Hyundai, Ipsos… in different African countries: Morocco, Ivory Coast,Senegal, Nigeria, Benin, Algeria… [AKP] is a marketing & matchmaking consulting firm, helping brands to gain their foothold and grow in Africa. AKP is also a smart digital platform dedicated to Africa Matchmaking and Trade. She holds both an MBA degree from the University of Ottawa in Canada and a Master’s degree in Marketing and Finance from Neoma Business School in France. Asma is both a Moroccan and French national and is based in Casablanca.