Design and implement a communications strategy to improve the promotion and dissemination of the institutional offer of the ombudsman office
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Serviços Corporativos e Profissionais
Projeto
CO-L1236 : Support for Strengthening the Institutional Capacity of the Ombudsman's OfficeAviso importante
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Descrição
The promotion scope, disclosure and communications model implies:
1. Diagnosis of the current promotion model, dissemination and communications; Primary and secondary analysis of perception information about the Entity; Design of the new promotion model, dissemination and communications.
2. Implementation of the new model, understood as implementation of the communication strategy, which implies a pre-test awareness study on the brand in at least 4 cities.
3. Audiovisual production for the campaign, be it television commercials and / or videos, or what the creative strategy determines.
4. Production of jingle and / or wedges and / or material that the firm decides for the radio medium taking into account at least 1 announcer in Spanish and for at least 3 languages (for example: Creole,, Wayuu and Arhuaco or those that the Ombudsman of the People define in due course).
5. Design of graphic material such as: posters and / or flyers and / or press notices and / or fences and / or whereabouts or what the creative strategy determines, as well as all the pieces required for the digital strategy: grills of posts and / or banners and / or publications on social networks, website and / or what the creative strategy determines.
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