Carry out the design, production, execution and monitoring of the communication and change management strategies for the Single Window of Investments - (SWI)

Description

The development and implementation of the VUI that will be financed within Component II of "Attraction and Facilitation of Foreign Direct Investment (FDI)" of the Loan Program, includes different phases, which to be advanced it is considered essential to integrate to the SWI project early execution elements related to:

• Brand creation, and design and execution of a 360 communication strategy for the socialization and positioning of the SWI project, including, among others, the definition of graphic and audiovisual pieces, the creation of key messages, slogans or copies, the formulation of a plan of content that allows defining the stages of the campaign in time and qualitative results according to the phases of the project. These activities will take into account various target groups and will be aimed at publicizing the project and generating recognition and adherence of wills to the initiative, both at the level of public entities (governing bodies and participants) and private entities, future users and other interested parties.
• Change management at the intra and inter-institutional level, under the understanding that the challenges of an initiative of this type require considering spheres of work in the field of cultural transformation that show a sense of achievement and enrollment in officials, areas and entities participating in the SWI project. In particular, a focus on positioning, awareness-raising, appropriation, negotiation, implementation and sustainability of the SWI model is required.

The interested firm must take into account that the SWI is an initiative that demands profound transformations in the internal functioning of the entities involved, as the essence of the project is the simplification and virtualization of procedures or services under its responsibility. This simplification task must be carried out through the collaborative and participatory work of the same entities in the elimination of barriers or aspects that hinder and increase the costs of the processes. Therefore, good communication and positioning of the project, as well as an adequate encouraging of those involved, results in the success of this and the achievement of the expected results.

For more information please contact the contracting firm.