Tourism is one of the main sectors with great growth potential in Andean economies. In the context of advancing a process of productive transformation, several countries in the Andean Region have identified tourism as a sector with significant development potential. To date, this sector has played only a limited role in these economies, a role that was further diminished by the pandemic. Despite this limited role, its growth potential is significant, especially considering the vast natural and cultural capital that makes Andean countries unique.

Building on this idea, this study explores how the tourism sector in Bolivia can play a more prominent role. This is one of six notes that examine this question for each of the Andean countries — Bolivia, Colombia, Ecuador, Peru, and Venezuela — as well as for the region as a whole. Specifically, it explores the current state of the sector, the relevant institutional framework in the country, and two case studies of assets with development potential.