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14th Philippine Food Expo
With the rise of globalization of food trade, the challenge of keeping up with the changes in consumption and demand as incomes rise with population growth and greater economic prosperity remain. The rise of wealth and spending power result to greater consumer demand and a change in diets require more variety and nutritious food at affordable prices. These changes in urbanization and consumer behaviour are also evident in the shift of raw materials sourcing - from small farms to modern supermarkets. Food manufacturers and retailers may take advantage of this shift as great opportunities present themselves in the rise of global groceries and the increase of processed food exports. According to the Institute of Grocery Distribution, Asia’s grocery markets are forecasted to surpass Europe and North America combined within the next 4 years.
These evolving trends will be the central theme of the 14th Philippine Food Expo scheduled on at the SMX Convention Center, Pasay City, Manila, Philippines.