This session will delve into the evolving landscape of global services amid rapid technological advancements. The panel will explore how Latin America and the Caribbean are leveraging emerging technologies such as AI, machine learning, and edge computing to unlock unprecedented opportunities for service exports. The discussion will highlight how these innovations are transforming the LAC region, crucial for promoting sustainable growth and enhancing efficiency in the services sector. Industry experts will provide insights on current trends, challenges, and prospects for both major players and SMEs, emphasizing strategies for digital adaptation and fostering an ecosystem that encourages innovation and collaborative progress.