Disruptive and Transformational Forces for Services Globalization in LAC. This session will examine the game-changing role of digital acceleration, bolstered by the most recent global advances in generative AI. The focus of our discussion will be the impact of these technologies on the digital transformation of the LAC region, which is crucial for fostering sustainable development and productivity in the knowledge-based services industry. In this mind-blowing era of technological advancements, a panel of experts from various fields will discuss the most recent trends, challenges, and opportunities for both large corporations and small and medium-sized enterprises. Our panelists will discuss strategies for adapting to the ever-changing digital landscape and how businesses and governments may promote innovation, collaboration, and development by enabling a business-friendly environment.