About me
Strategic planning of marketing campaigns, loyalty, engagement and incentive B2B and B2C online and offline; Development, implementation and management of gamification systems; Elaboration of brand plans, market intelligence, consumer analysis and competition; Monitoring of KPIs and application of corrective actions in the commercial, trade and customer areas. Specialties: Loyalty Marketing and Systems; Marketing & Branding Management; Business Process Management; Business Transformation; Gamification and Second Screen.
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