Lisa Genovese

As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centred on strong market research insights that consistently improve conversion rates, increase sales, and profit margins. Having worked in global markets across a variety of sectors ranging from small business to large multinational brands, some of Lisa’s favourite Challenger clients include Whipcord, Canada Pipeline Accessories, 3D-P, PilotsFriend (as seen on Dragons Den), Home Depot and Axia Fibernet. Continually diving deeper into the science behind Challenger Brands, Lisa uses her CDMP in digital marketing to design deeper strategies for real brand impact. When not working with Challenger Brands, she can be found travelling, skiing, hiking or enjoying the great outdoors with her husband Corey and their furchild Mickey.