Heather Weinthaler

I am Heather Weinthaler, the founder and CEO of Grupo Hacienda LLC., a company that is dedicated to and specializes in the importation, distribution, promotion, positioning and overall commercialization of alcoholic and non-alcoholic beverages and food products in the United States. I have over 7 years of experience working in the Hispanic Market, as well as 4 years of experience living and working in Mexico, and 2 years of living in Spain. With all of the knowledge I have attained from these vast array of experiences and with my cultural and in-depth understanding of the Hispanic Market and their buying habits in the U.S.; I can create the most personalized distribution, marketing and promotional services for Hispanic products with the highest quality and most competitive pricing. I perform qualitative and quantitative research studies on the U.S. Hispanic target market and I make direct contact efforts with consumers in retail stores by designing and distributing promotional material, launching POP campaigns, doing in-store samplings and door-to-door distribution of promotional material and coupons. Lastly, I manage marketing and promotional campaigns, and have organized and participated in expos, festivals, grass-roots events, outdoor marketing, external media and radio spots campaigns. With all this said, I feel I have the know-how and expertise on how to get Hispanic products into the hearts and homes of the U.S. Hispanic and non-Hispanic consumer alike; by offering superior standards of quality in all the services I provide, and ultimately surpassing all of our customers’ expectations.