Consulting for the positioning strategy of the "RD 2036 Goal Plan" and its long-term implementation

Description

The Inter-American Development Bank (IDB) invites specialized consulting firms to submit their proposals to design and implement the long-term positioning strategy of the "RD 2036 Goal Plan" in the Dominican Republic.

The central objective is to build a non-partisan and transversal social and cultural movement that consolidates the "RD 2036 Goal Plan" as the long-term vision of the country, using the "LAC Crece" initiative as an engine of execution, public legitimization and social appropriation.

1. Technical scope and strategic axes
Construction of the mother narrative: Develop the central narrative that articulates the country's long-term development vision, promotes social legitimacy for structural reforms, and defines key messages segmented by audiences.

Digital platform and ecosystem: Design, produce and manage its own digital assets and social networks to install a sustained public conversation and promote citizen demand for long-term policies.

Social ownership and spokespersons: Identify key actors, map perceptions through social listening, define strategic spokespersons, and develop tools to connect with citizens in the territory.

2. Key implementation activities
Strategic immersion and diagnosis: Analyze key projects, benchmark comparable international cases, execute initial social listening, and develop a roadmap with performance indicators (KPIs).

Continuous strategic accompaniment: Provide constant support in context management, risk monitoring, narrative quality control and tactical optimization of communication moments.

Content production and management: Coordinate editorial planning, graphic and audiovisual production, community moderation and management with external suppliers or agencies.

Development of special products: Produce high-impact and large-scale assets such as institutional spots, podcasts, sectoral micro-documentaries and strategic support in events and territorial tours.

3. Expected deliverables
Deliverable 1 — Work plan: Detailed methodological proposal, schedule of activities and operational structure.

Deliverable 2 — Strategic diagnosis and implementation: Mother document of the country narrative, audience analysis and initial execution roadmap.

Deliverable 3 — Follow-up and validation report: Approach recommendations, context monitoring, and strategic message validations.

Deliverable 4 — Digital Content and Asset Package: Monthly editorial calendars, graphic pieces, audiovisual products, and social media performance report.

Deliverable 5 — Consolidated final report: Comprehensive evaluation of the project, consolidation of the measurement of KPIs, learnings and general systematization of activities.

Note: Interested companies should review the requirements on the BEO Bidder Portal.