Can’t Travel Right Now? Identify Overseas Buyers from Your Office

Leverage Digital Marketing to Accelerate Export Growth

Join the U.S. Commercial Service for this practical webinar to learn how digital marketing can help you identify overseas buyers, test new markets, and build international demand, without leaving your officeundefined.

Whether you're new to exporting or expanding into new markets, this session will provide practical, grant-supported strategies you can implement immediately.

This session explains how digital marketing can strengthen export development and how U.S. companies can access government funding to support international growth.

Key takeaways:

- Role of Digital Marketing in Exporting

Modern export strategies use digital tools to target specific countries, reach importers and distributors, generate qualified international leads, gather real-time market intelligence, test demand before traveling, and improve visibility in AI-generated search results.

- Funding for Digital Export Growth

Many exporters don’t realize that digital marketing activities may qualify for support through programs like the U.S. Small Business Administration State Trade Expansion Program (STEP), the United States Department of Agriculture Market Access Program (MAP), and other financing resources.

- Real-World Exporter Example

A U.S. manufacturer shares how they used STEP funding to explore opportunities in Latin America, implement a digital marketing strategy, and successfully identify new international customers.

Who should attend?

• U.S. manufacturers and service exporters
• Companies considering new international markets
• Export managers and international sales leaders
• STEP grant recipients or applicants
• Economic development and trade advisors

Join us for free to learn how to turn digital strategy into export growth.