Design of a public relations strategy for the international positioning of Colombia

Description

Consulting services are required to design and implement public relations activities to establish positive relationships with key stakeholders and a strategic relationship with international journalists to strengthen Colombia's positioning as a destination for Foreign Direct Investment and provider of Knowledge-Based Services. 

This consultancy is part of Loan No. 4929 / OC-CO "Program to Support the Diversification and Internationalization of the Colombian Economy", (hereinafter "the Program"), whose general objective is to contribute to greater diversification and internationalization of the Colombian economy to boost the country's economic growth. The program amounts to USD $ 24 million, with a disbursement period of five years.

The Program consists of two components. Component I "Promotion of exports of Knowledge-Based Services (SBC)", for USD $ 10.5 million, seeks to boost external sales of the priority SBC sectors for this Program [1], through the programs of the Ministry of Commerce , Industry and Tourism (MinCIT). This component will mainly finance the design and / or implementation of: i) business strengthening programs, ii) export promotion programs, iii) analysis of gender gaps; iv) institutional strengthening of the entities and Autonomous Patrimonies linked to the MinCIT, iv) commercial promotion activities, v) information platforms for exporting services, among others. 

Component II "Attraction and Facilitation of Foreign Direct Investment (FDI)", for USD $ 10 million, seeks to increase efficient FDI flows, through the implementation and use of new tools to streamline procedures, and the promotion and attraction of investments. This component will mainly finance: i) the development of the Single Investment Window (VUI), which includes: formulation of the governance model and issuance of the regulatory framework, mapping and simplification of the main investment processes, digitization of procedures and development of the platform IT, integration of the VUI at the subnational level with a pilot region, among others; ii) design and implementation of new tools to promote and attract efficient FDI; iii) positioning of the country brand to attract efficiency FDI; iv) institutional strengthening of the MinCIT, ProColombia and other entities linked to the program; v) Establishment of the figure of the Investment Ombudsperson.

For more information, please contact the hiring entity