SMEs that decide to internationalize and export have a lot to gain from globalization. However, according to the Inter-American Investment Corporation (ICC), there are some issues that each businessman should evaluate before deciding to enter the international market.
Brazil is the largest market in Latin America and the Caribbean, where all exporters in the region are setting their sights. Here we provide answers to seven frequent questions on how to export to Brazil.
According to the IIC, there are three steps for analyzing a product’s export target market: the first step would be to segment it; the second, to determine the target; and third, to assess the product’s positioning.
When selling your product internationally, every company should have an export plan that answers a few basic questions: How do I get my product to market, and how will I get paid? This article will provide guidance on some things to consider when you first decide to export your product.
Deciding on an export market requires prior research and reflection. According to the Inter-American Investment Corporation, businessmen must choose both main and alternative target markets.
There are several reasons prompting a firm to sell its products in the international market. It is not difficult, but as most things in business, it requires adequate preparation and training. Although creating an export business plan does not in itself guarantee success, it minimizes risks and optimizes operational efficency.
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