Karen Reis

Twelve years ago founded Sautlink Information Technology and e-Commerce Import and Export and Six years ago launched the brand and online store Maison Charlô Tableware & TableDecor. In 2022, Maison Charlô Store opened an operation in the USA and Canada to serve the international market. Professional experience and experience in the management and implementation of e-commerce, marketplaces, big data, BI, Datamining and Database Marketing to provide B2B and B2C relationship chains, working in multinational and national companies for business-oriented information management and support for taking of decision. I'm Master in Intelligence Technologies and Digital Design from PUC/SP, Data Science and Informatics Specialist for Health (Einstein Institute), MBA in Marketing (FAAP/SP) and Bachelor in Business Administration (UNIP/SP). Also, I work as a professor at universities in the disciplines: e-Commerce, Internet Technologies, SEO & Inbound Marketing, Business Games, Game Prototypes, Quantitative Methods, Market Intelligence. I have solid knowledge of catalog management, data cleansing, implementation of marketplaces (retail channel), SQL, PHP/Java, Linux/Unix, development of information products, development of dashboards (KPIs), and BI/Analytics (Qlikview/Qlik sense Power BI), dedicates studies of cognitive models and data science (NLP and cognitive/predictive statistical modeling) applied to online retail. Speaker and Guest Professor at various universities, events and companies. Always approach topics related to entrepreneurship, sustainable economy, e-commerce, marketplace, big data, cognitive models and geomarketing. Over 25 years I have experience in the following markets: towel rack retail, services, publishing, pharmaceutical, perfumery & cosmetics, food, hygiene & cleaning, telecommunications, animal health, construction..