Jen Kelly

Jen Kelly leads New Initiatives Marketing Inc., (NIM). A marketing company serving growing Canadian and American B2B companies in the technical services, industrial (electrical/oil & gas) and non-food manufacturing sectors. They offer Fractional Chief Marketing Officer + Expert Marketing Team services. Prior to starting NIM in 2009, Jen gained 17 years’ experience in the marketing departments at tier-one companies in Canada and abroad. She worked on the marketing teams of the Financial Times UK (the pink paper) in London, and back home in Canada with Siemens, and Motorola. Jen is also part owner of Kewlowna-based sports nutrition company, Inner Armour Sports Nutrition, which she and her two business partners bought in 2020. Their protein powders are sold globally.