JD Rico

Launching a new product? Entering a new market? Unsure if your content or brand is strong enough to scale? I help founders, marketers, and innovation teams test, refine, and launch products and campaigns that resonate — using real-time consumer signals, predictive tools, and strategic frameworks trusted by Fortune 500s. I’m JD Rico — a strategist and systems builder with 20+ years of experience translating behavioral data into brand clarity, campaign performance, and go-to-market traction. Whether you're validating product-market fit, preparing to scale in a new region, or fixing underperforming creative, I bring the insight and structure to move faster, smarter, and with less risk. I specialize in: - New product development & brand architecture - Creative testing & pre-launch campaign audits - Market entry and prioritization strategy - Signal-based consumer insight systems - Messaging and content optimization for regulated or multicultural markets Trusted by brands and platforms across 12+ countries: AB InBev: Optimized 10x more content for Corona, Modelo, and Victoria across markets Philips: Reallocated $6M in go-to-market investment after strategic risk validation HighBrew Coffee: Refined messaging to increase brand resonance in U.S. lifestyle segments Beliv: Flagged tone, compliance, and audience mismatch in influencer and campaign content Ladybug Potions: Launched from concept to retail in Whole Foods and CVS Why clients work with me: - You’re building something new and want to get it right — from positioning to launch - You need clarity on what audiences want and how to reach them - You want to avoid costly creative or campaign missteps - You need a structured partner who brings senior strategy + real execution Backed by NEC, Alchemist Accelerator, and ERA NYC, I’ve built tech and media infrastructure — including QI, a predictive creative testing platform, and HolMedia, a content and launch lab reaching 60K+ professionals globally.