Ivette Estrella

Driving Transformation through Innovation, Marketing & Social Impact. I’m a strategist, bilingual Latina entrepreneur and nonprofit founder with over a decade of experience building purpose-driven growth across Latin America and the U.S. As CEO of eStar Business Group, I led the evolution of the company into two key divisions: eStar Technology: A strategic platform for consumer electronics brands seeking market expansion in Latin America. We represent global tech brands like Ventev, J5Create, and Cellhelmet, leading their growth through marketing, distribution, and strategic partnerships. eStar Impact: A purpose-driven initiative that supports small businesses, nonprofits, and underserved communities through technology, entrepreneurship, and sustainable development. Beyond business, I use marketing as a force for good. With Hero4Hope, I create programs that promote economic opportunity, leadership, and empowerment for children and women. As a board member of Raíces Ecuatorianas, I help preserve Ecuadorian culture through digital storytelling and community engagement. What I bring to the table: - Brand Positioning & Marketing Strategy - Business Development & LATAM Market Expansion - Nonprofit Growth & Community Engagement - Bilingual Leadership | Tech + Impact I believe innovation only matters when it transforms lives. My mission is to connect technology, strategy and purpose to help people, organizations and communities grow with meaning.