Metrics: Because Fan Pages are specifically designed for businesses and products, the possibility of obtaining statistics used to measure what impact each post or image placed and what scope is marked by this network. Using these data allows marketing campaigns that are very effective.
Visibility: The Fan Page has the characteristic of being immediately visible to those wishing to visit. Unlike a profile, no waiting is required to be accepted as a "friend" or "subscriber" to see data included in by the company on the Fan Page.
Positioning: The Fan Page is very useful for positioning in search engines, using Search Engine Optimization (SEO) . The notes, videos, articles, etc.. when issued are indexed by search engines.
Landing Page: Fan Pages also allow you to create inviting welcome pages that follow the company, in addition to promoting an event, products or services offered.
Impact: With a the Fan Page you can send information to all who follow the brand. A regular profile on Facebokis only allowed to send messages to a maximum of 20 "friends" at a time.
Applications: In the the Fan Page Page you can create applications that are a great contribution to the company. You can also make links with other social networks like Twitter, Flickr, YouTube, etc, depending on the interests of the business and this has defined objectives.