Our connection to technology, and specifically the Internet, has transformed the way we offer and consume products and services. We have moved from traditional channels, such as television or radio, to online media - such as websites, social networks and blogs - to search for, promote, sell or buy any type of service or product.
This use of online media is known as digital marketing.
But apart from the media they use, there are other notable differences between digital and traditional marketing that show the advantages of digital marketing. For example, reach. Thanks to the Internet, digital marketing can increase the promotion and facilitate the distribution of a product on a national or international level.
Digital marketing also provides tools to better understand audiences and segment them more precisely, as well as to measure performance more quickly. It also makes it easier to keep track of contacts or customers, the products they buy and their interests and tastes.
Another advantage of digital marketing is that it allows direct and almost immediate interaction with customers. This ease of interaction and communication can be beneficial in creating a bond of loyalty with them.
As you can see, digital marketing is a valuable opportunity for large and small and medium-sized enterprises (SMEs) to improve their sales. To do this, it is essential that companies know how to adapt and take advantage of the tools and possibilities of the digital environment and that they remember that, as with traditional marketing, digital marketing requires a strategy aimed at achieving a company's objectives.
Here are some tips and advice to help you make the most of digital marketing for your company's growth.